Prime & Prim Studio of the Arts

On-the-job Training

• Professionalism
  • Employability Skills - Identify positive work practices, e.g., appropriate dress for the workplace, personal grooming, punctuality, time management and organization
  • Employability Skills - Demonstrate positive interpersonal skills, e.g. communication, teamwork, respect
  • Employability Skills - Explain the importance of a professional attitude Explain time management principles
  • Employability Skills - Discuss the importance of managing stress
  • Ethics - Describe legal practices including enticement
  • Communication and Interpersonal Skills - Demonstrate effective verbal and non- verbal communication
  • Communication and Interpersonal Skills - Determine interpersonal skills needed to develop sound customer relationships, written communication, and teamwork
  • Communication and Interpersonal Skills - Demonstrate effective public speaking
  • Communication and Interpersonal Skills - Demonstrate netiquette including the use of email, social media, texting, blogging
  • Communication and Interpersonal Skills - Demonstrate recognition and appreciation for staff, referral sources, and volunteers
  • Communication and Interpersonal Skills - Identify personal and professional goals
  • Communication and Interpersonal Skills - Cultural Diversity-networking in minority communities
  • Communication and Interpersonal Skills - Maintain effective internal communications to ensure that all relevant company functions are kept informed of department objectives
  • Communication and Interpersonal Skills - Explain ways to develop a positive environment for staff and volunteers
• Marketing / Advertising
  • Marketing - Develop aligned marketing strategy with company objectives.
  • Marketing - Coordinate marketing campaigns with sales activities
  • Marketing - Oversee company’s marketing budget
  • Marketing - Create wide range of different marketing materials.
  • Selling - Research and report on external opportunities
  • Selling - Practice customer relationship management and customer focused decision making; understand current and potential customer.
  • Selling - Define the selling process and ethics of selling
  • Selling - Explain appropriate ways to handle referral sources
  • Advertising - Explain how a brand is created and why creativity is important in advertising
  • Advertising - Coordinate marketing campaigns with sales activities
  • Advertising - Identify and analyze potential strategic partner relationship for company marketing.
  • Advertising - Describe a storyboard and explain how it is used
  • Advertising - Describe the components of a press release
  • Advertising - Prepare an advertisement utilizing graphics, layout, storyboard, etc. to develop ads for broadcast and print media
  • Advertising - Explain the advantages and disadvantages of each type of media
  • Marketing / Advertising - Management and Planning - Monitor and report on effectiveness of marketing communications
  • Marketing / Advertising - Management and Planning - Identify how to select a target market and define market segmentation
  • Marketing / Advertising - Management and Planning - Determine the impact of advertising on referral source or community behavior
  • Marketing / Advertising - Management and Planning - Discuss the return on investment for an advertising campaign
  • Marketing / Advertising - Management and Planning - Demonstrate how to calculate media costs
  • Marketing / Advertising - Management and Planning - Determine how to calculate return on investment
  • Marketing / Advertising - Management and Planning - Discuss ways to overcome cultural barriers
• Public Relations
  • Social Media - Implement social media strategies
  • Social Media - Build and sustain online communities; grow online supporter base and traffic
  • Social Media - Ensure consistent framing of message and core communication to ensure one company message
  • Social Media - Review content for social media.
  • Relationship Management - Manage relationship with media outlets.
  • Relationship Management - Produce and publish mass communications (i.e. email blasts, marketing campaigns; press release, etc.)
  • Relationship Management - Document presence of companies at events, conference, and speaking engagements
  • Relationship Management - Advocate on behalf of the company brand with external stakeholders and the media across all communication channels and vehicles
• Event Planning
  • Perform tasks related to marketing and volunteer management
  • Oversee all events from start to finish
  • Maintain guest list and event data
  • Conduct pre- and post- event evaluations and report on outcomes
  • Fundraising - Develop and manage fundraising incentive programs
  • Fundraising - Provide support for ongoing development activities
  • Fundraising - Manage relationship with vendors, sponsors, and donors