Digital Marketing Specialist
Competency-based
ONET: 27-1024.00
1
Years
12
Skills
144h
Related instructions
Classroom instruction topics
- General Foundation: Engagement Team Orientation, Programming and PM Tools, Creative Assets and Templates
- Digital Marketing Production Foundations: Google Adwords
- Digital Marketing Production Foundations: SEO
- Digital Marketing Production Foundations: Social Media Campaign and Analytics
- Digital Marketing Production Foundations: Video for Social Media
- Digital Marketing Production Foundations: Email Marketing Strategy
- Digital Marketing Production Foundations: EXCEL Intermediate
- Graphic Design Foundations: After Effects Intro
- Graphic Design Foundations: Intro to HTML/CSS and Intermediate
- Graphic Design Foundations: Color Theory
- Graphic Design Foundations: Graphic and Web Design Intermediate
- Graphic Design Foundations: Typography
- Graphic Design Foundations: Web Design Workflow
On-the-job training
- Period 1: General Foundation
- Demonstrate a working understanding of host company’s programs, including but not limited to grant deliverables and specifications, staff roles and host company’s foundation and grantor partnerships
- Demonstrate a working understanding of the project management of design projects and tools such as Salesforce, Slack and Trello
- Show acumen in navigating the brand asset system including, but not limited to, host company’s Style Guide, image library and additional brand guidelines as mandated by the creative lead
- Period 1: Digital Marketing Production Foundations
- Demonstrate intermediate to expert command of managing a social media campaign
- Demonstrate acumen for managing an organization-wide social media schedule
- Demonstrate ability to measure success of a social media campaign through the use of analytics
- Demonstrate application of email marketing best practices.
- Period 2: Graphic Design Foundations
- Demonstrate ability to optimize creative assets for use in a digital (web) environment and with online marketing content
- Leverage knowledge of After Effects to create unique animated imagery for use in social media and/or email campaigns
- Demonstrate ability to design event collateral in a visually compelling manner within the confines of the host company’s Brand Style Guide
- Demonstrate application of best practices in typography and layout
- Demonstrate ability to code HTML emails and design simple web interfaces
FIND APPRENTICESHIPS BY STATE
AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaVirgin IslandsWashingtonWashington D.C.West VirginiaWisconsinWyoming
Made in the USA.